Business Solutions

It is surprising that many business owners never made good brand for their companies had. Their company name. Many just the name of their company after themselves (eg John’s accounts, THM companies, etc.) or just a name they draw from the air. What’s in a name? A rose a different name would smell as sweet. Right?. . . Wrong! Not if we have an apple!

Your company name is everything. It is an essential part of your marketing and your brand. At the mere mention of the name of your company to customers and prospects have an emotional reaction. Your company name is an emotional anchor for your brand. So it should not be taken lightly. It is ideal if your company name tells people what you do. Unlike the renovation company that we discovered the name XRM Technology. In fact, they install gutters, windows and vinyl siding, believe it or not.

So how did you get the right name for your company? For our clients, we use an exercise called the “dress up games“. Here is how you “play”. On a sheet of paper, draw a line in the middle of the page, the page into two columns. To the left of the page, notes any problems or pain points “that your prospect feels. I mean all (eg they have bad credit, can not obtain credit cards, loans can not get a higher interest to pay, not getting a mortgage or car loan, pay cash for everything, are embarrassed by their poor credit, etc..) Be very thorough and leaves nothing on.

Then on the right side of the page, write down all solutions to problems and obstacles. “For example: problem – they have bad credit, solutions to their credit rating to increase to a good score; problem – they are embarrassed by their poor credit rating solution – the people a sense of pride to have a credit score improved. After the completion of the list of all solutions to problems, look at all your words and phrases solution, en vervolgens worden put all parts together om te trekken names for your business.

For example, a property management company carefree property management. “A florist might be” Last Minute florists. A dentist might be: “Your beautiful smile Dental. An insurance agency, the tranquility of financial services. A fitness center may be” New You Fitness. A green concierge company could be “clean, fast and green concierge. A renovation company could be” 24 hours Windows & Doors. You get the idea. In list, select 6-10 of your best choice. Write them on a piece of paper in the formation of the column.

Finally, you want to examine. Go to the local mall, bookstore, or wherever you outlook for the industry to come together (the business district of the afternoon, supermarkets, seminars, DIY stores, hospitals, etc.) and obtain their opinion on your choice of name . Make at least 10 to 20 investigations. Tell them what you want your potential customers feel and think when the name of your company (eg the confidence of your business, hear are relaxed, happy, laughing, money, hunger, desire healthy eating, etc..) Ask them to listen to your choice and each of the parts 1-10 (1 being the worst and 10 being the best). Finally, ask if they do not name your selections, there are names that she had recommended. This is powerful because you have true market tells you the name they like best.

The outcome of the game the name is a trade that appeal directly to your market. To effectively eliminate the possibility of a non-binding name that sounds as catchy or flashy. Instead, get a name to your potential and existing clients, he speaks, he solves their problems directly.